Arabian Gulf League Branding

Client
Arabian Gulf League
Role
Brand Design
Market
UAE
Sector
Sport

Our new Arabian Gulf League branding is instantly recognizable, the new football logo references Arabic geometry to reinforce not just football, but UAE football at the top of the game. A full spectrum of colours is suggestive of a festival of football, as diverse and inclusive as the UAE, and represents the Club colours of all 14 members, the elite players and fans from around the world.

Founded in 1973, the Arabian Gulf League (AGL) is the elite professional Football Club competition of the United Arab Emirates. The Arabian Gulf League branding represents all 14 clubs that play each other twice each season, operating within a system of promotion and relegation with the First Division League. Al Ain Club has a record 13 league titles followed by Shabab Al Ahli with 10, AL Wasl with 7, and 2018/19 season winners Sharjah with 6 titles.

Start with a new game plan.

The Arabian Gulf League is managed and organised by the UAE Pro League. Formed in 2007, the UAE Pro League gained independence from the UAEFA in 2019 to better serve the needs of its 14 member professional clubs and to elevate the sport to the highest levels. The UAE Pro League operates according to Asian Football Confederation (AFC) regulations and is the rights owner of and responsible for the professional football competitions of UAE.

Our new Arabian Gulf League branding is instantly recognizable as a competition of the UAE Pro League. The new football logo references Arabic geometry to reinforce not just football, but UAE football at the top of the game, and is carried by all UAE competitions. The Arabian Gulf League branding carries the full spectrum of colours promoting the idea of a festival of football, as diverse and inclusive as the UAE, and representing the Club colours of all 14 members and their elite players and fans from around the world. The Arabian Gulf League branding is designed to amplify the energy and excitement of the game throughout the football season.