Brand Design Agency Start Design Appointed by EITC
Start Design as its new brand design agency of record for Emirates Integrated Telecommunications Company (EITC). Following a multi-way pitch, EITC announced on 12 January 2019, Start Design’s appointment. Start Design’s remit covers key areas such as brand architecture development, and brand and visual identity design and development. It is expected that Start Design will add support to the digital transformation of EITC’s portfolio of brands, including du and Virgin Mobile.
Launched in 2007, du is a UAE national telecom operator with 9m individual customers and 100,000 businesses with mobile, fixed line, broadband internet, digital TV, ICT and managed services. Start Design plan to update the branding by introducing a mobile and digital first approach, to help re-establish more relevant differentiation for the du brand across consumer products and services. It is envisaged that the first phases of work will begin implementation into the market from Summer 2019.
Commenting on the brand design agency appointment, Osman Sultan, CEO, EITC, says in a statement, “As a dynamic group managing top-tier customer-facing brands, we are at the forefront of technological revolution – hence it was natural for us to look out for a new generation brand design agency to shape our future branding and design. We are delighted to have Start Design on board, and we feel they are well-equipped to carry forward our journey.”
“We are very pleased to be working with EITC for their multiple brands, which we believe are key players in the UAE’s digital revolution. Our mandate is to help redesign and reshape the du brand using technology and experiences, and to ensure that the design passionately connects to people living and working in the UAE,” adds Mike Curtis, co-founder and group CEO of Start Design.
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