Box 50

When Puma became the new shirt sponsor for MCFC it heralded a new partnership that redefined sponsorship and what was possible for the partner brands.

Puma wanted to signal intent quickly and approached Start to reimagine the most exclusive hospitality experience available to Puma’s C-suite and it’s guests. From this Box 50 was born, combining the latest technology with environmental design to deliver an unforgettable match-side experience. Every aspect of the experience was designed to build on the Puma story, reinforcing the logic of the partnership and Puma’s association with the magic of football.