Smooooth Moves

University Cribs is a booking platform for students, graduates and young professionals trying to find their next home. They approached Start to create a new brand and identity that would strengthen their presence in a very busy market. In close collaboration with University Cribs, Start re-positioned the business and created a new brand, which we named ‘Resooma’.

Since the launch of the new brand, Resooma has successfully tripled its student accommodation client base, doubled the number of sites, and moved into new service areas, including utility bills and fintech through the launch of ‘Resooma Bills’. Moreover, in an increasingly scrutinised rental market, Resooma has consistently been named as one of the UK’s Top 10 rental accommodation companies.