Out of this world
Great innovators and entrepreneurs never stand still for long and always push the boundaries of what is possible. Richard Branson and Virgin pay testament to this with their venture into commercial space tourism. Put simply, they broke all the rules of traditional aviation to create an entirely new category of travel which is genuinely out of this world!
As a long-term and trusted partner, Start was asked to help define this new opportunity and create a brand and experience that would match Virgin’s ambition and Phillippe Starck’s groundbreaking shuttle design. This results saw the launch of the truly unique Virgin Galactic brand for the world’s first commercial ‘spaceline’.