Innovating for a better built tomorrow

Born out of the ASGC Group, a Dubai-based construction company with more than 35 years’ experience delivering some of the world’s most iconic buildings and developments, Innovo is a fully integrated business operating across all facets of the built environment.

In particular, Innovo is committed to introducing smart technology and innovative sustainability practices to positively disrupt the traditional construction sector. To reflect this change in direction, Innovo required a new brand identity that felt fresh and differentiated in an ever more crowded marketplace.

Start Design partnered with Innovo on every aspect of the new brand, from brand strategy and brand architecture to creating the visual identity, all based around the distinctive brand positioning of ‘Innovating for a Better Built Tomorrow’. Now launched, we continue to work closely with Innovo to ensure a successful transformation, developing physical and digital assets from event spaces to a new website and a dynamic social media presence.