Huda Beauty

Inspiring the millions

When it comes to make-up Huda is a hugely influential, global icon. With almost 50m Instagram followers and thousands of YouTube videos watched by an adoring audience, it was only natural that Huda would launch her own cosmetics brand.

Start was briefed to create the first Huda brand and retail experience appearing in Harrods, Selfridges, Harvey Nichols and other luxury retailers. The experience had to reflect Huda’s proposition, elevate the quality of the products and bring Huda’s unique personality to life. Ultimately, we created a space for beauty lovers to thrive and feel part of Huda’s world, and make sure that Huda was the name on everyone’s immaculately contoured and strobed lips!