Putting students at the heart of the brand

Start Design were commissioned by ESP, a listed student accommodation business, to create a new visual identity for their flagship brand, Hello Student, and then roll the new brand out across ESP’s entire real estate portfolio.

The new Hello Student brand stands out for being relevant, distinctive and iconic in a sector that too often forgets its core customers, the students themselves. As well as creating the new visual identity, Start Design’s UX designers were engaged across all Hello Student digital touchpoints, including a reimagined website, a new app and a refreshingly simple and direct approach to social media.

The new brand has been exceptionally well received, particularly by students and staff, resulting in a record year of accommodation bookings rights across the UK.