Enhance every moment

UAE’s national telecom operator, du, has over 9m individual customers and 100,000 businesses using its mobile, fixed line, broadband internet, digital TV, ICT and other managed services.

The saliency of Osman Sultan’s original vision when launching du in 2006 – “enhancing your life, wherever, whenever” – was the inspiration for our initial work. This involved revisiting and realigning the du branding, its proposition and visual identity, introducing a freshness and modernity that has characterised du’s success since its inception.