10 x 10

Part of the global NETS group, Mercury is one of Europe’s leading payment processing companies and a long-term partner of Start. Initially, we were tasked with developing a creative concept for Mercury’s pivotal 10-year milestone celebration, highlighting the spirit and energy of the people at the heart of the business.

The genesis of our concept #tothepowerof10 came from Mercury’s desire to succeed at speed, multiplying customers’ potential and embracing the concept that through binary numbers, 1’s and 0’s, anything is possible. During the development of this campaign we unearthed many genuine and passionate stories from Mercury stakeholders that went well-beyond the confines of their day-to-day roles, and which came to represent the foundations of the brand and its future.