X Dubai
The all-action brand
X Dubai’s ambition is to make Dubai the adrenaline-fueled capital of the world. It is the biggest adventure and extreme action sports hub in the UAE region, and consists of the world’s longest zipline, skateparks, pump tracks, motocross, desert adventures and retails outlets.
The offer is aimed squarely at the most extreme athletes in the region - the risk takers, adventurers and pioneers, as well as those who simply aspire to be among them.
Designed by Start Design, the new X Dubai brand identity incorporates the word ‘Dubai’ in Arabic into a distinctive and disruptive yellow ‘X’ brandmark, combining punchy typography and bold colours to create a vibrant visual language which reinforces the brand’s positioning - Defy Your Limits.
Synonymous with youth and action sports, the brand is activated in unconventional and memorable ways, reinforcing its unique attitude.
Synonymous with youth and action sports, the brand is activated in unconventional and memorable ways, reinforcing its unique attitude.
Start Design were involved in every aspect of creating the brand, from brand strategy to the visual identity and its application across multiple touch points.
