Puma
Box 50
When Puma became the new shirt sponsor for Manchester City it heralded a partnership that redefined what was possible for club sponsorship to achieve.
Right from the outset, Puma wanted to announce the new relationship in style at the Etihad Stadium, and approached Start Design to reimagine the most exclusive hospitality experience available for Puma’s C-suite and their guests.
From this Box 50 was born, combining the latest technology with environmental design to deliver an unforgettable match-side experience.
Every aspect of the experience was designed to build on the Puma story, highlighting Puma’s historic association with the magic of football and reinforcing the logic behind the brand's partnership with Manchester City.
