One Foundation

One great brand, a million great deeds

Start Design’s One Foundation rebrand empowered a brand that 'transforms lives through the power of everyday purchases' to establish a premium supermarket presence for the first time.

All profits from One products go to relevant social enterprise projects in the developing world – so One bottled water helps to fund clean water projects, and One toilet paper helps to fund sanitation.
Our work for One Foundation involved creating a new name, positioning and brand identity around the simple quid pro quo - ‘buy one, get one benefit’.
The simple storytelling, incorporating the clever use of poignant copy and graphics, brings the One brand, and the good it does, to life at every touchpoint.