Innovo
Innovating for a better built tomorrow
Born out of the ASGC Group, a Dubai-based construction company with more than 35 years’ experience delivering some of the world’s most iconic buildings, Innovo is a fully integrated construction and real estate business.

Committed to introducing smart technology and innovative sustainability practices to positively disrupt the traditional construction sector, Innovo engaged Start Design to create a new brand that would signal this dramatic shift in direction.



Start Design partnered Innovo on every aspect of the new brand, from brand strategy and brand architecture to creating the visual identity, all based around the distinctive brand positioning of ‘Innovating for a Better Built Tomorrow’.
Now launched, we continue to work closely with Innovo to ensure its successful transition to the new branding, developing physical and digital assets from event spaces to a new website and a dynamic social media presence.
Now launched, we continue to work closely with Innovo to ensure its successful transition to the new branding, developing physical and digital assets from event spaces to a new website and a dynamic social media presence.
