ESP

Putting students first

Start Design were commissioned by Empiric Student Properties, an LSE listed student accommodation business, to update the parent brand identity, and then create an entirely new visual identity for their flagship consumer brand, Hello Student.

The new Hello Student brand stands out for being relevant and distinctive in a sector that often forgets its core customers, the students themselves. This sentiment is reflected in the brand identity, which has a ‘student’ literally in the middle of the wordmark.

Based on insights gathered during our brand strategy stage, Start Design also recommended a more premium brand for mature students, called Postgrad by Hello Student. Now launched, all three brands have been extremely well received, resulting in consecutive record years of bookings for ESP across the UK and its entry into the FTSE 250 for the first time.