Dyson
Design-led retail
Dyson’s products are admired the world over for their revolutionary engineering and compelling design, which challenges established market conventions and sets the brand apart from the competition.
As fellow design pioneers, Start Design was given the opportunity to translate Dyson’s design ethos into a brand and retail experience that would shed a new light on both the products and the brand behind the
innovation.
As fellow design pioneers, Start Design was given the opportunity to translate Dyson’s design ethos into a brand and retail experience that would shed a new light on both the products and the brand behind the
innovation.
Through a combination of interior design and smart technology, Start Design created an entirely seamless experience that shifts effortlessly between retail and exhibition, and demonstration and performance. To support this, we also developed an array of services that cater for multiple customer journeys across multiple platforms.
Designed to work both as a stand-alone store and as a shop-in-shop, the physical experience is entirely flexible. Similarly, the digital experience is designed to encourage ongoing and in-depth interactions with the customer, whether they are instore, at home or on the go.
