Bloc
Windows on the world
Bloc Hotels is a revolutionary hospitality concept setting out to change how visitors experience a city from the inside out. Their over-riding desire is to provide customers with the easiest and most cost effective short-stay hotels in the most convenient locations.
Bloc Hotels required a differentiated and scalable brand positioning and visual identity to help grow their capsule hotel concept at pace. The new positioning redefines the expectations of short-stay hotels, with a dynamic call to action created and structured in two parts: Sleep Well. Stay Positive.
The brand and visual identity incorporate an innovative window device that acts as your key to the inside and outside views of the compact but beautifully designed hotel rooms. It’s both a window into the culture and excitement of the city that the guests are there to enjoy, and a window into the great brand experience guests should expect at the hotel.
The brand and visual identity incorporate an innovative window device that acts as your key to the inside and outside views of the compact but beautifully designed hotel rooms. It’s both a window into the culture and excitement of the city that the guests are there to enjoy, and a window into the great brand experience guests should expect at the hotel.
Extremely simple, the super-flexible visual identity and assets are easily extrapolated across all physical, human and digital touchpoints; whether clear signage, seamless booking and check-in processes, or acting as a training guide for staff.
