adidas

Redefining the retail experience

Over ten busy years, Start Design’s partnership with adidas ranged from designing flagship stores to product launches and everything in between.

At the heart of our collaboration with adidas were ground-breaking shopper experiences and award-winning new technology. This included the world’s first ‘endless aisle’ which enabled adidas to showcase over 10,000 SKUs in a footprint that would previously have catered for just a few hundred.

The new experiences we created with adidas turned their stores into inspiring brand temples, which validated buying choices and increased sales - ultimately outperforming older formats by 300%.