Barclays Investor Tester by Start Design wins Marketing Society STAR Award
Barclays Investor Tester by Start Design and Truant wins at the Marketing Society STAR Awards in Financial and Professional Services Category.
Barclays Investor Tester was part of a larger scale campaign to promote Barclays Smart Investor platform. Which was developed to help customers learn the skills of investing against the backdrop of historically low interest rates and confusion around how to maximise savings.
To support Barclays Smart Investor above-the-line campaign, deepen the story and resonate with people that they truly have the skills to invest, we created Barclays Investor Tester, a series of puzzle-based games testing certain traits needed to be a Barclays Smart Investor. Introducing people to a world of investing through digital play.
Results have far exceeded engagement benchmarks and we were thrilled to celebrate with the Barclays team on Friday night.