Barclays Pingit
Move money at the speed of life
Launched by Barclays in 2012, Pingit is a mobile peer-to-peer payment service available to anyone with a UK bank account or any small business that banks with Barclays. The basic premise of Pingit is that it is a brand made for modern people living modern lives.
Start Design was involved in every aspect of the Pingit brand, from concept ideation and brand positioning – Move Money at the Speed of Life - to naming and the creation of a new visual identity.
For the launch of Pingit, Start Design worked on numerous brand applications, from website, mobile and social media templates to advertising and retail.
We also designed a new font for Pingit by adapting F37 Ginger in three weights - light, regular and bold - rounding off many of the font’s letterforms to create a bold, distinctive look.
For the launch of Pingit, Start Design worked on numerous brand applications, from website, mobile and social media templates to advertising and retail.
We also designed a new font for Pingit by adapting F37 Ginger in three weights - light, regular and bold - rounding off many of the font’s letterforms to create a bold, distinctive look.
